2017 November




A news sense is really a sense of what is important, what is vital, what has color and life, what people are interested in – That’s Journalism. (Burton Roscoe)

Journalism is the act of writing about news. It is the process of taking information and giving it a context by editing it. Journalism comprises stories related to human interest, lifestyle messages, medical updates, weather, science, mythology, education etc. The majority of global population relies on journalism so that they are always informed. It acts as the eyes and ears of the average person, and often as their mouthpiece but not always advantageous.

Journalism process begins with gathering news from the local, national or world community and ends when it is with many number of media channels which can include Radio, Television, Newspapers, Magazines etc which makes journalism as an expanding profession.


A journalist must have above an excellent writing ability that one must develop. Journalists love words. they love the infinite ways they can be arranged to convey a message or information. A journalist should be careful with their sources, wordings, quotations and event the spelling of a particular word. He/She should be very cautious and abide all the deadlines given to them. Becoming a journalist is much more challenging than you might have ever imagined. Therefore, if you are interested in pursuing a career in journalism you must realize that you are going to spend many hours with your pen and paper practicing how to craft words and ideas.




Journalism was like an ember – it began as an ash in ancient civilizations and by the late 1600s it became a single flame. When information technology was introduced to the world, journalists were excited about how it could be used to shape the profession and the journalists of today and tomorrow must continue to be driven to work to inform the public about fabrication and be willing to practice tirelessly.




There is not even a single profession in the world that does not take time. Journalism is broadly divided into two categories – Print and Electronic

A person who has studied journalism and mass communication  can work as an anchor, reporter, associate editor, writer, photojournalist, cartoonist, critic, researchers, production workers, floor managers etc and can also go in the field of web journalism where they have to make the news sharp and interesting. Editing and presentation is the most important function because web users tend to scan. Hence, in order to a web journalist you have to be aware and capable of writing precisely and concisely.






Fine Arts is the study and making of visual works of art. It can be in a form of paintings, photography, graphics and a lot more. it teaches and prepares students to become artists and to follow other practices that are associated with the making of art.



Today, the opportunities in fine arts are increasing at a rapid rate in the various sectors. individuals with artistic tendencies can prepare for careers as painters. alternatively they might develop the skills necessary to create decorative art objects. students who possess drawing and technical abilities could compete a fine arts program where they learn to produce computer generated art.

After completing the program students have a choice to work as an art teacher, artist in government offices or photographer. You can also start your career as a freelance worker and go for direction, clothing, photography, television and fashion. You can also pursue careers in academia, architecture, and the film industry. You can join creative departments of magazines, advertising agencies, and newspapers in the publishing or the textile industry. Fine Art graduates may also apply for mainstream graduate employment and training in a broad range of industries for example – banking, art gallery, insurance, media and public relations. The fine artists work is to produce artwork by using a wide variety of media and techniques. You can display your work in museums, private galleries or have a private collections and get rewarded for your work. The objects made by you will sell in studios, auctions, stores, or at art and crafts show.





Skills required in fine arts varies from realistic expression of your ideas to proper use of art materials. with creativity being a quintessential, the presentation and displaying of your work should be in a proper manner and accurate. A sense of colors and color theory is an added advantage, other than this you obviously need the communication and interpersonal skills to present your work. Knowledge of all digital media used with some latest technologies is an added advantage.


Some of the job profiles include art therapist, multimedia programmer, drawing teacher, set designer, production artist, music teacher, creative director, editor, furniture designer, art director, 3d artist animator. Employment area for fine arts graduate includes advertising companies, boutiques, art studios, theaters, fashion houses, education institutions, television industry, animation, teaching, textile industry, sculpture.








Azzedine Alaia was a Tunisian born couturier and shoe designer, particularly successful beginning in the 1980s. He began working as a dressmaker’s assistant and soon started dressing private clients and in 1957 he moved to Paris to work in Fashion Design. In Paris he started to work at Christian Dior but had to leave as the war broke out, soon moved to work for Guy Laroche for two seasons, then for Thierry Mugler until he opened his first atelier in his little Rue De Bellechasse apartment in the late 1970s.

He produced his first ready-to-wear collection in 1980s and moved to larger premises on Rue Du Parc royal in the Marais district. He was voted the best designer of the year and best collection of the year at the Oscars De La mode by the french ministry of culture in 1984. His career skyrocketed when two of the most powerful fashion editors of the time, Melka Traton of Depeche Mode and Nichole Crassat of french Elle, supported him in their editorials.




In 1980s an event was lead to his designs being sold in New York City and Beverly Hills. In 1988 he opened his own boutiques in these two cities and in Paris. His seductive, clinging clothes were a massive success and he was named by the media “THE KING OF CLING”. Devotees included both fashion inclined celebrities and fashionistas : Grace Jones, Tina Turner, Madonna, Janet Jackson, Shakira, Naomi Campbell and Carla Sozzani.




In 1996 he participated at the Biennale Della Moda in Florence, where along with paintings by longtime friend Julian Schnabel, he exhibited an outstanding dress created for the event. He signed a partnership with Prada in 2000 and in July 2007 he successfully bought back his house and brand name from the Prada group.




Azzedine alaia  who passed away early Saturday morning was known for an understanding of the female form, creating collection at his own pace through his craftsmanship and talent and would quote : “it’s ready when it’s ready”. His mastering of techniques made him to the top. He was dedicated to women – all types of women, not just those with the typical model’s silhouette. He loved spending time with real women, learning about their likes and dislikes and this is how he came to understand about women. His final show was held in July this year, and posed cheerfully with Karlie Kloss and Naomi Capmbell.

have a look at his fabulous work in all these years….











Design now encompasses various understandings that range from artistic practices to the design process itself.

How can we shape the future of the design industry and educate the next generation of design talent as design is being integrated in businesses, institutions and expanding the traditional problem solving toolbox.

A question that needs to be answered in the modern times. Design is a verb, an approach to solving a problem. Its fantastic that so many people want to be involved in a process that takes a principled approach to solving problems.



Fashion design is the applied art devoted to the designing of clothing and lifestyle accessories. this art is influenced by cultural and social attitudes and has evolved over time and place. Fashion designing has come a long way from the designer clothes worn by the royalty of the ancient world to the haute couture products of the present. Fashion designing is one of the most lucrative, appealing, glamorous and exciting career options in today’s world.

If you have a penchant for creativity, style and originality, a career in fashion design is the one tailor made for you. On one hand the fashion industry satisfies both the creative fancies and the materialistic needs of the people, on the other hand it promises glamour, fame, success and a high pay package to the talented people. But behind the glamour it is also a demanding career as fashion designers need to combine their creativity with managerial skills to sustain in this industry. Thus if you can create magic with colors, shapes and designs, then obtain a professional course to begin a successful career in the alluring world of fashion designing.



A career in fashion designing is right for you if you are talented and have an exude style in everything you do. You must also possess the ability to be original, creative and love to make people look good. Further you must be creative enough to combine colors, shades and textures and express your ideas through sketches. You must also visualize new design, patterns, garments and accessories and enjoy working with fabrics and accessories. If you have all this and more in you then you are all set to step into the arena of fashion designing.



As a professional fashion designer, you can work in areas like designer wear production, fashion marketing, planning and concept management. Then there is fashion media, design production management, fashion accessory design, quality control and promotion of brands. You can also work as a designated costume designer, fashion consultant, personal stylist, technical designer, graphic designer, production pattern maker or a fashion coordinator. other roles include : apparel production manager, fabric buyer, fabric quality control manager, showroom sales representative, illustrator and cutting assistant and outside sales representative.

Those interested in a career in fashion designing can also become entrepreneurs and start with their own business.




Being enrolled in VIDYA INSTITUTE OF FASHION TECHNOLOGY automatically makes you a part of INFINITY where you can explore infinite possibilities.



A mega event held at VIDYA KNOWLEDGE PARK annually. its a graduate fashion show which is precede by inviting elites, people from the fashion industry and young students. Infinity is a threshold of industrial experience for students. students working towards the collection follow the detailed scientific design process from inspiration to theme, theme to mood and mood to creation of final garments. Students work on different seasons, forecast and color schemes. The show is judged by experienced professionals from academia and fashion design world.


The evening of INFINITY brings out the burst of colors and creativity of VIFT students which could be sensed in all throughout the surroundings. every year our students try to create an aura of fashion and flaunt the world the true fragrance of our hard work and dedication.

Infinity is our fashion incubator where we foster our young creative budding entrepreneurs and give them the initial level support to start their business. at the incubator, learn fashion entrepreneurship and the key elements to turn your designs into a business opportunity.


Our incubator aims :

  • To offer mentorship to talented designers and entrepreneurs in creating sizable indigenous fashion brands.
  • To create a platform for buddings fashion businesses to showcase their work and get support in terms of finance and investment
  • To offer and engage Indian consumer with upcoming fashion from the best of talented designers and brands.




MASS MEDIA means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment and news in pop culture.


MASS MEDIA has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past??? Well, before there was internet, television or the radio there was the newspaper. Newspaper was the original platform for mass media. The public relied on writers and journalists for the newspaper to provide them, with latest news for a long period of time. The radio was later invented in 1890s. Families use to gather around and listen to their favorite radio station programs to hear the latest news regarding politics, social issues and entertainment.

After that the invention of the television came. The television soon replaced the radio and became the most effective platform to reach the general public. And today the internet is the most relevant forms of mass media and become a major tool for news and other outlets. Since the evolution for the internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse instead of having to wait for scheduled programs.



Through mass media, news outlets have a, major influence on the general public and a major impact on the public opinion on certain topics. Mass media is the only source that the general person relies on. Mass media also plays a critical role in educating the people. With the information on the internet, one could learn anything from something as simple. Mass media is also responsible for conveying what’s popular, what’s hot what’s not. Mass media tells us about all the fashion weeks happening all around the world.

MASS MEDIA is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Individuals and communities constantly receive messages which not only promotes products, but also moods, altitudes and sense of what is important and what is not.



Three main sociological perspectives on the role of media exists which are: the limited effects theory, the class dominant theory and the cultural theory. The limited effects theory argues that because people generally choose what to watch or read based on what they already believe, media exerts a negligible influence. The class dominant theory argues that the media reflects and projects the view of a minority elite which controls it. Those people who own and control the corporations that produce media comprise these elite. The culturalist theory developed in the 1980s and 1990s combines the other two theories which claim that people interact with media w=to create their own meanings of the images and messages they receive. This theory sees audiences as playing an active rather than passive role in relation to mass media.



New to painting or wanting to test the waters with a new medium ?

In addition to those listed below paintings can be made with many other mediums such as oil pastel, ink, pencil, markers, spray paint and silkscreen among others. Experimenting with new mediums, even for s short period of time can be fun and inspiring

Here is a sneak peak which includes the lists of all the advantages and disadvantages for paintings medium


Oil painting is the process of painting with pigments with a medium of drying oil as the binder. Commonly used drying oil include linseed oil, poppy seed oil, and safflower oil.

Advantages: Oil paint is slow drying which can give you more time to make any changes or blend colors. It’s great for realism, blending and detail; oil can be used for experimental and playful methods of abstraction.

Disadvantages: Oil has the potential to crack especially if used thickly. Most oils turn yellow over time, dramatically reducing luminosity in white and light value colors. Oil paint never fully cures even when dry to the touch so correct care must be taken for handling and storage. Working transparently requires the use of oil mediums that often contains toxic solvents.

The water soluble aspect of acrylic paints means that a painting dries quickly and you do not have to use solvents to dilute the paint or for cleaning brushes or a palette.


Oil painting entirely done by fingers (psfk.com)



Advantages: Acrylics is known for its fast drying qualities but is also available in slow drying forms and are almost all nontoxic. Fast drying acrylic paints are great for layering while slow drying acrylics imitate the look and feel of oil. Acrylic can be as thin as ink or thick and heavy bodied for textural effects. When used correctly it will not crack or yellow, and fully cures in about two weeks.

Disadvantages: Acrylic binders usually contain ammonia. And although considered nontoxic, this can cause sensitivity with some people, especially when used without proper ventilation.





A painting method in which the paints are made up of pigments suspended in a water base solution. Water paper color is often made entirely or partially with cotton which gives a good texture and minimizes distortion when wet.

Advantages: Watercolor naturally creates transparency which automatically allows the changes to be made later on.

Disadvantages: Water color paintings need protection. Water color is usually applied to paper, making the paint difficult to remove fully once it’s dry.




Pastel is actually a drawing medium. But finished works in pastel are often referred to as paintings. Pastels can be used in a variety of ways. Each pastels technique can be used on their own, or combined, to produce a pastel painting.

Advantages: Drying times are not an issue when working with pastels making it an easy choice when working outdoors. There is a wide variety of colors available. Good quality pastels can produce a unique and luscious effect on the painting.




A mixed media painting is one which combines different painting and drawing materials and methods, rather than only one medium. Any kind of material can be used for mixed media painting for example: magazines, newspapers, photographs, fabric, soil or packaging etc.

Advantages: Combining paint and painting mediums with other materials expands possibilities.

Disadvantages: Media used for mixed media paintings can fade over time with exposure to light or air. Different types of protection are required. When one type of material is layered on top of another, extra procedures for proper adhesion is required.



A new report by U.S. Financial Services Firm Morgan Stanley “Alphawise City Vibrancy Index: A Guide to India’s Urbanization, MEERUT known for the Sepoy mutiny of 1857, did better than Delhi and Mumbai ranking 5th on the Vibrancy Index whereas Delhi and Mumbai ranked eight and 19th respectively. The report suggests that there are plenty of sign of “Potential for Urbanization” including future employment opportunities.

As we are focused towards the growth and outcome of such a small city like Meerut.

Vidya Institute Of Fashion Technology which is amongst one of the best AICTE approved college in India make sure that our students inspite of living in a small city like Meerut are aware about all aspects of the fashion industry be it design, manufacturing, merchandising, marketing and retailing.

Our diverse teaching pedagogy ranging from classroom teaching to practical laboratories and workshops, expanding to guest lectures and seminars with proper set up are held on and off the campus.  Students are expected to deliver collection in comparison  with top International Designers on our annual platforms.
 So you thought only top colleges of fashion can do that, see how cool our VIFTians are in terms of designing, creation, choreography, themes and so on…..